About Us

HOOBOX Robotics
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HOOBOX Robotics

HOOBOX Robotics is a São Paulo-based company founded in 2016, after the postdoctoral research of Dr. Paulo Gurgel Pinheiro (Co-Founder and CEO), who developed a high-precision software to capture human facial expressions.

Along with Cláudio Pinheiro (Co-founder and COO) and Prof. Dr. Eleri Cardozo, HOOBOX started to develop the first ever computer program capable of translating facial expressions into commands to control a wheelchair. Today, HOOBOX's team consists of engineers, scientists, doctors, and physical therapists passionate about innovation.

In 2018, the startup moved to Houston to be incubated at JLABS@TMC (Johnson & Johnson innovtion lab) as part of its internationalization process.

The startup was seed invested by Albert Einstein Hospital, the largest medical center in Latin America, and raised more than $300,000 in grants from FAPESP (The São Paulo Research Foundation).

We believe we can take advantage of a people's best abilities to counteract their own limitation, not only improving mobility and autonomy, but also enhancing self-esteem.

Foundation: May 2016
U.S.: JLABS@TMC - 2450 Holcombe Blvd Suit J, Houston, TX 77021, U.S.
Brazil: Eretz.bio (Albert Einstein Hospital) and University of Campinas (UNICAMP), Brazil

Team Members

Paulo Gurgel Pinheiro

Paulo Gurgel Pinheiro, Ph.D.


With a Ph.D. in Robotics (and postdoc in Electrical Engineering), Paulo is expert in Artificial Intelligence and Robotics. He is an innovator developer recognized by the Intel® Software Innovator Program.

Cláudio Gurgel Pinheiro

Cláudio Gurgel Pinheiro, Eng


Telecom engineer, Cláudio is expert in materials science, deep data and smart sensors, and he is the one responsible for carrying out healthcare experiments and validation.

Amadeu Junior

Amadeu Junior, Msc


With a master of science degree in Electrical Engineering, Amadeu is expert in machine learning, robotics and optimization.

Marcondes Junior

Dr. Marcondes Junior, Ph.D.

Health Expert

With a Ph.D. in Neurology (and postdoc in Neurogenetics), Dr. Marcondes is a Professor at UNICAMP and chair of the Neuromuscular section, Brazilian Academy of Neurology.

Renata França

Renata França

User Experience

Physical therapist, Renata is expert in running the experiments, products simulations, and user experience.

Nix Maxwell

Wallace Loos

Senior developer

With a master of science degree in Computer Science, Wallace is a Ph.D. student in Electrical Engineering and expert in Machine Learning and Visual computing.


Mary Jane

Antonio Carlos (Bordeaux) Rego

Business Mentor

Former director of Technology and Innovation of CPqD (Telecommunication Research and Development Center). Bordeaux is expert in business, telecom and planning.

John Doe

Prof. Eleri Cardoso, PhD

Tech Mentor

With a Ph.D. in Electrical Engineering (Carnegie Mellon University), Dr. Eleri is an expert in Robotics and a full professor at the Faculty of Electrical and Computer Engineering at Unicamp.


  • Hospital Albert Einstein
  • Eretz.bio
  • Intel Software Innovators
  • StartupFarm