About Us

HOOBOX Robotics
About Image

HOOBOX Robotics

HOOBOX Robotics, a São Paulo-based company, was founded after the completion of a postdoctoral project by Dr. Paulo Gurgel Pinheiro (Co-Founder and CEO) at Brazil’s School of Electrical and Computer Engineering, State University of Campinas (FEEC / Unicamp). The focus was to study and develop innovative solutions to control a wheelchair.
In 2016, along with Cláudio Pinheiro (co-founder) and Prof. Eleri Cardozo (mentor/consultant), HOOBOX Robotics began developing technology that allows users to control a wheelchair with simple facial expressions. Today, our team consists of engineers, scientists, doctors, and physical therapists passionate about innovation.

The startup raised seed funding from Hospital Albert Einstein and FAPESP (The São Paulo Research Foundation).

We believe we can take advantage of a person’s best abilities to counteract deficiencies, not only improving mobility and autonomy but also enhancing self-esteem.

Foundation: May 2016
Location: University of Campinas (UNICAMP) - Rua Bernardo Sayão, 100 sl 206, Campinas-SP-Brazil.

Team Members

Paulo Gurgel Pinheiro

Paulo Gurgel Pinheiro, Ph.D.


With a Ph.D. in Robotics (and postdoc in Electrical Engineering), Paulo is expert in Artificial Intelligence and Robotics. He is an innovator developer recognized by the Intel® Software Innovator Program.

Cláudio Gurgel Pinheiro

Cláudio Gurgel Pinheiro, Eng


Telecom engineer, Cláudio is expert in materials science, deep data and smart sensors, and he is the one responsible for carrying out healthcare experiments and validation.

Amadeu Junior

Amadeu Junior, Msc


With a master of science degree in Electrical Engineering, Amadeu is expert in machine learning, robotics and optimization.

Marcondes Junior

Dr. Marcondes Junior, Ph.D.

Health Expert

With a Ph.D. in Neurology (and postdoc in Neurogenetics), Dr. Marcondes is a Professor at UNICAMP and chair of the Neuromuscular section, Brazilian Academy of Neurology.

Renata França

Renata França

User Experience

Physical therapist, Renata is expert in running the experiments, products simulations, and user experience.

Nix Maxwell

Wallace Loos

Senior developer

With a master of science degree in Computer Science, Wallace is a Ph.D. student in Electrical Engineering and expert in Machine Learning and Visual computing.


Mary Jane

Antonio Carlos (Bordeaux) Rego

Business Mentor

Former director of Technology and Innovation of CPqD (Telecommunication Research and Development Center). Bordeaux is expert in business, telecom and planning.

John Doe

Prof. Eleri Cardoso, PhD

Tech Mentor

With a Ph.D. in Electrical Engineering (Carnegie Mellon University), Dr. Eleri is an expert in Robotics and a full professor at the Faculty of Electrical and Computer Engineering at Unicamp.